23 Jun American Aperitivo: A Modern Twist
While the aperitivo has long been associated with Italian culture, it has found its own unique expression in the United States. American versions capture the essence of pre-dinner socializing while infusing it with domestic flavors, leading to new opportunities for creative cocktails and a diverse culinary landscape. We explored the concept of American aperitivo, its evolving popularity, and the delightful experiences it offers.
But first, what is aperitivo? This article will focus on this category of liqueurs, often used in drinks like the Spritz or Negroni, but the practice of aperitivo is also linked to Italian and French cultures, and broadly speaking refers to afternoon drinks and snacks. It comes from the Latin word “aperire” which means to open, and this alludes to the fact that aperitivo is a drink that one would consume before dinner, something with which you can have good conversation and awaken your palate before a meal.
Italy has long been the historic home for the aperitivo liqueur. The classic bitter Italian aperitivi include Campari, Aperol, Luxardo Bitter Bianco, and Martini & Rossi Bitter 1872. They are bitter, citrusy, and lower in alcohol than a straight spirit. That is not, however, the only kind—other aperitifs center flavors of citrus, herbs, or botanicals. The essence of this category of beverage is the infusion of flavors, whether those flavors are essentially Italian or from elsewhere.
The Rise of American Aperitivo
As the appreciation for craft cocktails, small plates, and social dining experiences grew across the United States in the last decade, so did the influence of aperitivo culture. Inspired by the Italian tradition, American aperitivo embraces the concept of leisurely pre-dinner drinks and appetizers as a way to unwind, socialize, and tantalize the taste buds. Some producers have kept their aperitivo very traditional, using largely the same fruits, botanicals, and bittering agents as have been used in Italy. When we decided to make our own American aperitivo, Terrativo Tennessee, we decided to approach it from a unique direction: using bourbon we distilled in Tennessee as the base with classic American flavors like rhubarb, cherry, bitter orange, and allspice infused into it.
American aperitivo showcases an array of inventive cocktails that reflect the creativity and diversity of American mixology. Bartenders across the country are reimagining classic aperitifs, applying a modern spin to them. From variations on the Spritz and Negroni to bespoke creations using unique ingredients, the American aperitivo scene is brimming with innovative libations that cater to a range of tastes. We have found particular success substituting our bourbon-based American aperitivo for whiskey in cocktails like a sour or an eclipse.
Local Flavors, Regional Cuisine
One of the defining characteristics of American aperitivo is the fusion of local flavors and traditional profile. Just as the Italian tradition celebrates the country’s diverse culinary traditions, American aperitivo embraces the melting pot of flavors found in different states and regions. From Southern-inspired infusions such as yaupon holly and mint to West Coast cascara sagrada bark from California buckthorn trees, the flavors used in American production pay homage to the rich culinary tapestry of the nation. When we were creating Terrativo, we decided to take inspiration from classic American and southern dishes: cherry pie, rhubarb crisp, bourbon cookies, and BBQ meats
Aperitivo and Community
Like its Italian counterpart, American aperitivo fosters a sense of community and socializing. It serves as a gathering point for friends, colleagues, and neighbors, offering a space to unwind and engage in meaningful conversations. American bars, restaurants, and lounges provide cozy and inviting atmospheres where people can connect, share stories, and create lasting memories.
Across the United States, establishments have embraced the concept and created unique experiences that cater to diverse preferences. From rooftop bars with stunning city views to chic wine lounges and trendy cocktail bars, there is a wide range of venues where one can indulge in both the category of beverage and the practice. Additionally, themed events, such as aperitivo hours and disco nights, have become popular, providing an opportunity to explore new flavors and enjoy the convivial atmosphere.
American aperitivo beautifully blends the essence of Italian pre-dinner socializing with the creativity and diversity of American culinary and mixology scenes. It has become a vibrant and evolving tradition that offers a delightful way to unwind, socialize, and embark on a flavorful journey. Whether you find yourself in a bustling metropolis or a quaint town, exploring the world of American aperitivi promises a memorable experience that showcases the rich tapestry of flavors and the spirit of camaraderie. So, raise a glass, indulge in delectable bites, and embrace the modern twist on this time-honored tradition. Cheers to American aperitivo!