Our Labels Explained: Part One
Our labels have always been a source of conversation. Every time I pull out a bottle of Liba Spirits someone inevitably asks me about the story behind them, which is more involved than you might think. I recently read something that said most people make the decision of whether to buy a particular product on the shelf or not in roughly two seconds. The implication being that, as a brand, your product needs to communicate its worth in that short amount of time via its packaging. Can you imagine? I’ve never been much good with brevity, so let’s take an in depth look at Liba’s labels and design. This is an obvious statement but one I feel compelled to make here: A lot of thought went into the packaging of our brand. For some reason, I was set from the start on having three quarter wrap around labels. I never l seriously...
